Meet function foods
Each of our bars serves a greater function than just filling you up, unlike any other nutrition bar on the market.
Our signature bar is Brain Food, a soft & chewy bar made from just 11 ingredients all known to fuel your brain - full of almonds, dark chocolate & coconut.
We are committed to using ZERO artificial flavors, preservatives, sweeteners or dyes.
What does f(x) foods mean?
In calculus, the symbol f(x) is shorthand for "the function of x", or a function.
In the food context, functional foods are defined as foods that have a positive effect on health beyond basic nutrition.
So f(x) foods is pronounced "function foods". It's that simple.
How we stack up
We realize there are a LOT of other nutrition bars on the market, so check out our side-by-side comparison of f(x) foods next to our closest competitors.
... clearly our bars are superior :)
Meet Sophie
It’s 2018, and Sophie couldn’t find a good nutrition bar on the shelf that met her requirements. 1. Functional 2. Tasty 3. Healthy. Working a full-time job in finance, she and her peers were in need of a mid-day snack to fuel their brains, taste good, and be healthy simultaneously.
During her nights and weekends, Sophie began researching and experimenting with ingredients, bringing in samples of her latest granola bar recipes to work for her fellow coworkers to critique each day. After months of trial and error, her first product, Brain Food, was born.
f(x) foods is a Certified Women's Business Enterprise.