What does f(x) foods mean?
In calculus, the symbol f(x) is shorthand for "the function of x", or a function.
In the food context, functional foods are defined as foods that have a positive effect on health beyond basic nutrition.
So f(x) foods is pronounced "function foods". It's that simple.
We care about health. Health is our top priority. We make snacks that support our personal health standards.
We care about ingredients. Simple. Wholesome. Nutritious. Our ingredients are nourishing individually, and functional together. We use zero artificial preservatives, flavors, or dyes & only natural sweetness from honey & dates.
It’s 2018, and Sophie couldn’t find a good nutrition bar on the shelf that met her requirements. 1. Functional 2. Tasty 3. Healthy. Working a full-time job in finance, she and her peers were in need of a mid-day snack to fuel their brains, taste good, and be healthy simultaneously.
During her nights and weekends, Sophie began researching and experimenting with ingredients, bringing in samples of her latest granola bar recipes to work for her fellow coworkers to critique each day. After months of trial and error, her first product, Brain Food, was born.
f(x) foods is a Certified Women's Business Enterprise.
"I always grab a brain food bar for car trips, pre or post workout, or during a busy work day! I also love sending them to friends & family as gifts for birthdays, holidays, or just a little surprise - it’s a fun way to support a small women-owned business" - MM
"Not too sweet, not too savory, just right!" - AB
"I really enjoy that when I am eating something that's tasty, I trust that it has good ingredients and has been thoughtfully put together to help my brain." -JR
"Thank you for making a totally pure bar that is so DELICIOUS and nutritious. It’s my go-to snack!" -PK
"This product is AMAZING. Being a person who has had Ulcerative Colitis and now a JPouch, I have always had a hard time being able to tolerate a lot of foods. I was so excited to try these. We got a sample and after that I was hooked. They do not bloat me at all. They are such an healthy treat and they keep me full. Incredible product. Can't wait to receive my next order..." - LL
"Not only are these bars super tasty, but they’re just what I need to feel good and focus! Plus I love the brand and everything they stand for." -GF
"The PERFECT WFH snack to reach for when you want to satisfy your hunger and taste buds without a sugar crash later." -AK
"Can’t leave the house without my purse mask and my purse snack" -LG
"Fx bars are delicious and I love the clean ingredients. I feel good about reaching for one to refuel during a busy day." - MK